Girl Scouts

Finding New Strength
“Our financial information is more accurate
than ever without my having to manage it on a daily basis.”
-- Marcia Barber, Chief Executive Officer
Girl Scouts,
Trillium Council
For 91 years, the Girl
Scout mission has been to “help girls grow strong.” Through outsourcing, Marcia
Barber, Chief Executive Officer (CEO) of the Girl Scouts Trillium Council, has helped the organization grow stronger by streamlining
its’ general and financial management activities.
“I’m always trying to make
our $4 million annual budget go further for our 23,000 girls, 6,000 adult
volunteers and 5 camps,” says Barber, who oversees 60 employees. “We’ve
outsourced payroll for a long time, so outsourcing accounting and bookkeeping
made sense, and enabled us to eliminate the position Chief Financial Officer
(CFO).”
In doing so, Barber was
able to free up budget dollars to hire a Chief Operating Officer (COO)
responsible for internal program management activities. This person now
supervises the work of director-level staff members who used to report to
Barber, while Barber concentrates on fundraising, outreach and other activities
that are essential to the Girl Scouts success.
“By replacing a CFO with a
COO, I am getting better value for my payroll dollars,” says Barber. “At the
same time, our financial information is more accurate than ever without my
having to manage it on a daily basis.”
“The transition was smooth
because the outgoing CFO worked with the outsourcing firm prior to his
departure.” In conjunction with this change, the organization streamlined its
chart of accounts, clarified its budgeting process and improved the staff’s
ability to manage expenses.
The Girl Scouts also
leveraged the experience of their outsourcer to implement new technologies and
methods. They could have accomplished these changes internally, but with
outside expertise they were able to reduce risk and attain benefits quickly and
efficiently.
One of the opportunities
identified during the changeover was the potential use of a bank “lock box” for
incoming funds. Since the Girl Scouts annually receive thousands of payments
for membership, program registration and merchandise, a significant amount of
effort was dedicated to the preparation of the daily bank deposit. More
burdensome was the organization’s fiscal responsibility for oversight of this
process. Now, the Girl Scouts can rely on its bank and accounting service to
provide an integrated and secure solution for the processing of deposits.
Although outsourcing has
worked for Barber, she plans to keep mission-critical activities, such as
membership recruitment, in-house. “It’s important that individuals working in
certain areas be knowledgeable and passionate about the organization.”
Besides being a sound
strategic decision, outsourcing has produced an annual savings of $10,000. “I
didn’t choose to outsource for economic reasons,” says Barber, “but overhead
reduction has been a residual benefit.
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